WHITE SWAN

Atelier by Daalarna introduces Daalarna’s new exclusive line, featuring the most luxurious materials, including the finest Italian and French haute couture lace, extensive handwork, and lavish fabric usage. The inaugural collection of this new line, WHITE SWAN, was showcased in the unique black E-WOW suite of W Budapest. “Haute couture tailoring has become a lost art, not only in Hungary but also in fashion capitals worldwide. Few seamstresses and brands maintain this level of craftsmanship today, though it was once the hallmark of renowned fashion houses,” says Anita Benes. “For twenty-two years domestically and ten years internationally, Daalarna has upheld a tradition of precise and time-intensive artisanal techniques. Recent trends have led us to simplify these methods, making them more accessible to most brides. However, we’ve observed a growing demand from clients seeking truly unique and eye-catching dresses for their special day. They eschew the commonplace styles of the Covid era, opting instead for distinctive pieces of art inspired by Hollywood stars and royal weddings, crafted specifically for one of the most significant days of their lives. These dresses are intended to be cherished through generations for their timeless elegance or perhaps displayed in museums as emblematic relics of an era.” Responding to this demand, Anita Benes sought to create a new line, Atelier by Daalarna, as an alternative to the classic Daalarna brand, where she could fully exercise her artistic freedom without constraints on pricing. Consequently, the Daalarna team took pleasure in bringing the WHITE SWAN luxury collection to life, utilizing the most innovative technologies and materials available.